GRUPPO EUROMOBIL | The new Flagship Store opens in Mexico City


In January 2023 was inaugurated in the Mexican capital the first Flagship Store of Gruppo Euromobil, which represents the three brands Euromobil, Zalf and Désirée. An exhibition space of more than 350 square meters on the eleventh floor of a new generation building in one of the city’s most elegant and exclusive areas. A project by the architect Juan Zepeda Carranza of the ZCT Design company, the new space consolidates the decades-long collaboration between the Group and the architect himself.

The layout includes kitchens open onto living rooms, dining and relax areas, sleeping areas with wardrobes and walk-in closets furnished with the latest collections, but also the best-sellers of the three brands that highlight their design skills, enhancing Made in Italy design, in collaboration with internationally renowned designers such as Roberto Gobbo, historic art director of Gruppo Euromobil, Marc Sadler, Matteo Thun & Antonio Rodriguez, Setsu & Shinobu Ito and Jai Jalan.

Mexico City is the political, economic and cultural centre of the state, the city has about 10 million people while the estimated population of the metropolitan city is 25 million. According to the United Nations urban planning report, the Mexico City metropolitan area is the largest conurbation in the Western Hemisphere and the second largest in the world after Tokyo. According to a study by PwC, Mexico City ranks seventh among the world's richest cities with a steadily growing GDP, behind only Tokyo, New York, Chicago, Los Angeles, London and Paris. The Mexican capital is currently going through a building boom; as many as 75 buildings over 250 metres high are planned and under construction.

It is in this context that fits the will of Gruppo Euromobil, and of its three brands Euromobil, Zalf and Désirée, to open a store designed as a large open space, but extremely welcoming, which allows a broad view of all the Group's proposals to the sophisticated Mexico City clientele. This opening follows the celebrations of the Group's first 50 years of activity, which took place in 2022, and is part of a policy of consolidation and expansion of the presence abroad.